Dentsu Shows You How Much Toshiba's New Vacuum Sucks

Clever use of an escalator demonstrates product power

Published On
Apr 24, 2013

Editor's Pick

Dentsu Tokyo uses an upwards-moving elevator (although a downwards one could have worked too) to demonstrate the sucking power of Toshiba's Torneo V vacuum cleaner in a March stunt at the Yachiyodai station near Tokyo.

Credits

Date
Apr 24, 2013
Brand:
Torneo
Client:
Torneo
Agency:
Dentsu-Tokyo
Chief Creative Officer:
Kenichiro Matsumoto
Chief Creative Officer:
Shunji Suzuki
Chief Creative Officer:
Hiroshi Kobayashi
Chief Creative Officer:
Emiko Nakanishi
Creative Director:
Makoto Takeuchi
Creative Director:
Masumi Nakazawa
Copywriter:
Yoji Sakamoto
Art Director:
Taiki Kawase
Producer:
Kosuke Takahira
Producer:
Yukiaki Furukawa
Art Buyer:
Junko Iwahashi
Art Buyer:
Mai Ishiwata

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Project Type