Toronto Jewish Film Festival : Goat Milk Machine

If Moses worked in a movie theater....

Published On
Jun 21, 2011

Editor's Pick

To promote the Toronto Jewish Film Festival, Dare created a campaign featuring prominent Jewish figures similar to Moses and Abraham, working in a modern movie theater setting. In one spot, they serve up goat's milk at the drinks concession and in another, part a pool of spilled cola, Red-Sea style.

Dare also created the tagline 'The Chosen Festival', reflecting that in the Torah, Jewish people are referred to as 'The Chosen People.'