Celebrities and business leaders including Gwyneth Paltrow, Julianne Moore, Kerry Washington, Reese Witherspoon, Anna Wintour, Gabby Douglas, Sheryl Sandberg, and Melinda Gates have all taken part in a PSA for the Tory Burch Foundation for International Women's Day.
The film aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women. The spot, created by Laird & Partners, features the celebrities urging people to "embrace ambition" and as part of the campaign, visitors to EmbraceAmbition.org will be invited to take a digital pledge to #EmbraceAmbition, challenge friends to take the pledge and share their ambition on social media using the hashtag. There will also be content and tools on confidence and goal-setting as well as interviews with successful women about ambition.
In addition, #EmbraceAmbition bracelets and t-shirts will be available in Tory Burch and Tory Sport boutiques globally as well as online. One hundred percent of the net proceeds of these products in the United States will benefit the Tory Burch Foundation, which empowers women entrepreneurs in the United States.
"Most women are ambitious, but many are afraid to show it," said Laurie Fabiano, President of the Tory Burch Foundation in a statement. "Our goal is for women to take a moment to think about whether they've been hiding their ambition and to question that."