Toshiba : Color Films - Black

Colors like no other.

Published On
Jun 27, 2011

Editor's Pick

Goodness Mfg tapped production Ghost Robot to create a series of color-driven films promoting the Toshiba tablet, one based on each color the tablet will be available in. Led by Ghost Robot CD/Director Adam Levite, the production company created a broad range of films, directed by Levite (Black/Silver/Lavender), Joey Garfield (Raspberry), Ben Dickinson (Green) and animation team //Kneeon (Blue.)

The pieces traverse a broad thematic palette, including a splashy b-boy dance-off, an abstract gymnastic performance and a dazzling drum performance from Brian Chippendale of RI band Lightning Bolt.

The color-themed collection is reminiscent of the adicolor short film campaign created in 2006 by Idealogue for adidas.

Credits

Date
Jun 27, 2011
Brand:
Toshiba
Client:
Toshiba
Agency:
Goodness Manufacturing-Los Angeles
Production Company:
Ghost Robot
Director:
Adam Levite
Executive Creative Director:
Thomas Adams
Executive Producer:
Rupert Samuel
Art Director:
Anja Duering
Copywriter:
Carl Corbitt
Integrated Producer:
Akash Khokha
Production Company:
Ghost Robot
Executive Producer:
Zach Mortensen
Executive Producer:
Mark De Pace
Creative Director:
Adam Levite
Staff Producer:
Stine Moisen
Color Correction:
Smoke & Mirrors
Colorist:
Ben Eagleton
Executive Producer:
Paul O'Beirne
Concept:
Adam Levite
Line Producer:
Michelle Cameron
Director, Photography:
James Henry
Editor:
Isaac Royffe
Music:
Antfood

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Project Type