Tally Weijl : Totally Sexy

Young women's Euro clothing brand Tally Weijl is launching a new international spring/summer print and poster campaign, shot by photo-provocateur Terry Richardson, TerryRichardson.com. This is the latest in a two-year series of pink bunny-themed "Totally Sexy" campaigns from BETC Euro RSCG, and it follows last year's "Bunny Boyfriends" work (see the PDF), shot by Ellen von Unwerth. That campaign pictured the Tally Girl caught paparazzi-style as she's accompanied by her giant pink beau. Now, however, the rabbit is real, as 20-year-old Icelandic model Ellin is seen around New York with a love-smitten bunny named Buddy, much as "Paris Hilton and her micro-dog Tinkerbell would be seen in various situations," as BETC managing director Claus Lindorff puts it. Animal rights concerns are unwarranted, Lindorff assures. The rabbit was painted in post and "handed back safe and sound to its owner after the shoot."