In the Philippines, Chalcot Audio and BBDO Guerrero brought a classic historical novel to live via a series of innovative "audio portraits" that let the characters speak.
"Noli Me Tangere" by Jose Rizal,is considered one of the most important works of Philippine literature. It sparked the Philippine Revolution against Spanish rule and is required reading in high schools across the Philippines, but it is rarely read outside school.
To promoted the release of the "Noli Me Tangere" audiobook app, Chalcot placed portraits of some of the book's best-known characters in a leading bookshop and art museum. They were painted on wooden panels using conductive ink, with the ink strokes connected to a custom Arduino circuit board at the back of each panel. These circuit boards were programmed to play specific clips of dialogue and quotes from the audiobook when people plugged in attached headphones. While 7% of attendees downloaded the app, the installation garnered 3.5 million Twitter impressions, according to the agency and client.