Reach Out and Touch Someone You Love -- Literally -- With GSP Beta Group's New App

Touching Virtually Never Felt So Real With New Idea out of Goodby's Innovation Lab

Published On
Aug 27, 2013

Editor's Pick

This cute but bizarre film shows two fingers poised to touch, a la God and Adam on the Sistine Chapel, but as they approach they continue to grow . . . and grow. . .and grow to extreme lengths. The idea illustrates the point behind the new Touch Room app created out of GSP Beta Labs, the innovation arm of Goodby, Silverstein & Partners.

The premise of the app is to put you and loved one or friend in the same room, virtually. When app users touch the same spot on their phones, they vibrate, creating the sensation of real real world contact. The app is available on iOS for free on iTunes.


Aug 27, 2013
Agency :
Goodby Silverstein & Partners
Brand :
GSP Beta Group
Client :
GSP Beta Group
Chief Digital Officer :
Kalle Hellzen
Creative Developer :
Chris Allick
Art Director :
Pablo Rochat
Copywriter :
Caroline Cappelli
Director, Interactive Production :
Ellie Hardy
Executive Interactive Producer :
Michael Phillips
Video :
Marco Svizzero
Video :
Alvin Shen
Video :
Juli Lopez
Post Production Producer :
Ava Rant
Editor :
Marco Svizzero
Audio Engineer :
Nic Dematteo
Video Creative Director :
Stevie Laux
Director, Art Production :
Suzee Barrabee
Copy Editing Director :
Ryan McDermott

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Project Type