Paralympian Athletes Salute Their Moms in P&G's Latest
'Tough Love' Results in Tough Kids
Published On
Feb 19, 2014
Editor's Pick
P&G's "Thank You Mom" campaign via Wieden & Kennedy Portland continues with a new spot out in time for the Paralympic Games. The commercial, which is voiced by someone who is presumably now a Paralympian, shows how moms can provide love that encourages you to think beyond your disabilities, so they can produce some really, really tough athletes. The company had previously done an iteration of the campaign for the Sochi Olympics.
Credits
- Date
- Feb 19, 2014
- Brand :
- P&G
- Client :
- P&G
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Kevin Jones
- Creative Director :
- Jeff Gillette
- Copywriter :
- Erin Swanson
- Art Director :
- Susan Land
- Producer :
- Ben Grylewicz
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Susan Hoffman
- Head of Production :
- Ben Grylewicz
- Business Affairs :
- Cynthia Valenti
- Business Affairs :
- Anna-Beth Nagel
- Business Affairs :
- Claudia Meza
- Footage Search :
- Catherine Liu
- Footage Search :
- McKenna Johnson
- Footage Search :
- JB Jacobs
- Traffic Manager :
- Claudia Meza
- Editorial Company :
- Joint
- Editor :
- Matthew Hilber
- Post Producer :
- Shelli Jury
- Post Executive Producer :
- Patty Brebner
- Assistant Editor :
- JB Jacobs
- Assistant Editor :
- Kristy Faris
- Finish Company :
- Joint
- Post Supervisor :
- Shelli Jury
- Smoke Artist :
- David Jahns
- Colorist :
- David Jahns
- Smoke Artist :
- Krysten Richardson
- Music+Sound Company :
- Walker Music
- Composer :
- Dan Romer
- Producer :
- Sara Matarazzo
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
- Producer :
- Suzanne Hollingshead
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