Paralympian Athletes Salute Their Moms in P&G's Latest
'Tough Love' Results in Tough Kids
Feb 19, 2014
P&G's "Thank You Mom" campaign via Wieden & Kennedy Portland continues with a new spot out in time for the Paralympic Games. The commercial, which is voiced by someone who is presumably now a Paralympian, shows how moms can provide love that encourages you to think beyond your disabilities, so they can produce some really, really tough athletes. The company had previously done an iteration of the campaign for the Sochi Olympics.