Benjamin Moore : Tough Plant
Editor's Pick
Have you ever asked for help at a "big box store" only to get an answer that's almost comically unhelpful? Benjamin Moore's newest TV spots, created by The Martin Agency and directed by Frank Todaro, capitalize on this unfortunately relatable experience. If only unhelpful retail experiences were this funny in real life.
The three spots, set to release in May as part of a spring campaign, feature customers asking for assistance with various painting projects, and they receive all sorts of non sequiturs from two clueless puppet employees. In the "Stain A Deck" spot, the puppet employees refer a customer to another employee called "Deck Stain Jerry"--until they remember that Jerry doesn't work at the store anymore. The commercial ends with a question: "If you're not talking to your Benjamin Moore retailer, who are you talking to?" Someone without a clue, apparently.
In the second spot, a customer asks for baby-safe paint. "Start with bubble wrap--aisle 7," a puppet says from behind the counter. In "Tough Plant," someone asks for help prepping a wall for paint and receives questionable plant advice instead.
Benjamin Moore's new spots are the latest out-of-the-box efforts from the world of paint, including Dulux and BBH London's white-washed dystopia spot and Valspar and FCB Chicago's "Color for All" film about colorblind people seeing color for the first time.
Credits
- Date
- Mar 25, 2015
- Brand :
- Benjamin Moore
- Client :
- Benjamin Moore
- Agency :
- The Martin Agency
- Client :
- Benjamin Moore
- Chief Marketing Officer :
- Ron Schuller
- Director, Marketing :
- Julia Miller
- Director, Brand Management :
- Chris Connelly
- Marketing Programs Manager :
- Dave LaMere
- Programs Manager of Retail :
- Jodi Fulmer
- Senior Manager of Digital Engagement Marketing :
- Amanda Delorme
- Senior Manager, Media and Activations :
- Deb DeHamilton
- Manager of Visual Merchandise :
- Mindy Murphy
- Chief Creative Officer :
- Joe Alexander
- Creative Director :
- Vanessa Fortier
- Creative Director :
- Dave Gibson
- Associate Creative Director :
- Justin Harris
- Executive Producer :
- Christina Cairo
- Broadcast Producer :
- Beata Mastalerz
- Junior Broadcast Producer :
- Peter Szijarto
- Senior Production Business Manager :
- Kelly Clow
- Business Manager :
- Melissa Johnson
- Group Project Management Supervisor :
- Karen Baber
- Project Manager :
- Riana Bocchino
- Group Planning Director :
- Matt Mattox
- Digital Producer :
- Kim Zaninovich
- Digital Producer :
- Betsy Wishart
- Associate Director, Design :
- Josh Corliss
- Tech Director :
- Jeremey Misavage
- Production Company :
- Moxie Pictures
- Director :
- Frank Todaro
- Executive Producer :
- Karol Zeno
- Producer :
- Laura Heflin
- Editorial Company :
- Cosmo Street
- Editor :
- Tiffany Burchard
- Producer :
- Laura O'Shea
- Puppet Props :
- Legacy FX
- Executive Producer :
- Alan Scott
- Telecine :
- Company 3
- Colorist :
- Tim Masick
- Producer :
- Rochelle Brown
- Music :
- Tim Cullen Music
- Audio Post Company :
- Rainmaker Studios
- Executive Producer of Audio :
- Kristin O'Connor
- Executive Producer of Editorial :
- Maura Woodward
- Engineer/Mixer :
- Jeff McManus
Need a credit fix? Contact the Creativity Editors
Related work

Benjamin Moore: Benjamin Moore's funny ads warn of the perils of paint matching

Benjamin Moore: Benjamin Moore's post-lockdown spot asks us to 'thank' the walls that have contained us

Benjamin Moore: Painters and contractors are homeowners' heroes in campaign from Benjamin Moore
