Toyota Hilux : Tougher Than You Can Imagine
Get through anything.
Published On
Sep 25, 2011
Editor's Pick
Toyota and Saatchi & Saatchi New Zealand launch the new Hilux 2012 by positioning it as an unbreakable car that can go through anything. The campaign rolled out on Facebook last week, with spots launching during the France v. All Blacks game over the weekend. The integrated campaign includes POS and digital elements, along with a participation feature that will launch over the summer.
The same idea -- that the car is strong enough to do anything -- was also in previous spots for Toyota, like "Bugger."
Credits
- Date
- Sep 26, 2011
- Brand:
- Toyota Hilux
- Client:
- Toyota Hilux
- Executive Creative Director:
- Antonio Navas
- Creative Director:
- Scott Huebscher
- Copywriter:
- Scott Huebscher
- Art Director:
- Scott Huebscher
- Agency Producer:
- Jane Oak
- Head of Strategy:
- Murray Streets
- Production Company:
- Thick as Thieves
- Director:
- Leo Woodhead
- Executive Producer:
- Nik Beachman
- Producer:
- Nikki Smith
- Director, Photography:
- Ginny Loane
- Production Designer:
- Kim Jarett
- Editor:
- Peter Sciberras
- Colorist:
- Pete Ritchie
- Visual Effects Supervisor:
- Damon Duncan
- Visual Effects Supervisor:
- Rhys Dippie
- Visual Effects Supervisor:
- Stefan Coory
- 2D Post Production:
- BlockHead
- Visual Effects Artist:
- Stefan Coory
- Visual Effects Artist:
- Mike Robinson
- Visual Effects Artist:
- Nigel Mortimer
- Visual Effects Artist:
- Andrew Stewart
- Visual Effects Producer:
- Angela Jackson Betts
- 3D Post Production:
- Assembly
- 3D Artist:
- Damon Duncan
- 3D Artist:
- Gary Sullivan
- 3D Artist:
- Geoff Kirk-Smith
- 3D Artist:
- Rhys Dippie
- 3D Artist:
- Paul Jakovich
- Audio Post Production:
- Liquid Studios
- Sound Design:
- Craig Matuschka
- Mix:
- Craig Matuschka
- Music Composition:
- Peter Van Der Fluit
- Agency:
- Saatchi & Saatchi-New Zealand
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