The Pittsburgh Steelers' Terrible Towel - one of the most famous fan props in football - will be the centerpiece of the next spot in ESPN's 'It's Not Crazy, It's Sports' campaign.

Passionate Steelers' fans have long been known to photograph their beloved yellow Towel in locations around the world, so ESPN is asking fans to submit their best photos and videos via a dedicated website (where there's a link to buy a towel, if you don't have one already). The most memorable submissions will be incorporated into a spot featuring real fans celebrating the towel in all of its terribleness.