The New Zealand Electricity Authority and Y&R NZ prompt energy consumers to check what their savings might be if they considered one of the deals offered on whatsmynumber.org.nz.

The "What's My Number" campaign puts things into context-- smaller bills mean fewer hours at a miserable job. The company asks power users if laziness is really worth risking their mental and emotional stability. The paper pusher on the verge of snapping and the store clerk close to tears on boredom in these spots could be just about anybody.