Toyota hybrids leave wacky steampunk cars in the dust
Jake Scott directs one of brand's largest-ever productions for pan-European campaign by The&Partnership
Editor's Pick
Toyota aims to promote its hybrid models as stylish and fun in a cinematic pan-European campaign that seems to channel Hanna-Barbera's classic animated series "Wacky Races."
A spot created by The&Partnership and directed by Jake Scott of RSA sees various steampunk-type contraptions and their eccentric drivers overtaken by a series of different Toyota hybrid models. It's set to a cover version of The Turtle's "Happy Together" by Bastille (the band chosen for the John Lewis "Excitable Edgar" Christmas ad in 2019).
According to the agency, the film is one of the largest shoots that Toyota has coordinated, involving over 37 edits and a shoot in Athens. It's accompanied by lifestyle imagery shot on location in Athens by Apostolis Koukousas.
"With the challenges of lockdowns, Covid and delivering over 70 versions for our European markets, we needed every ounce of Jake Scott’s directing experience to make this crazy challenge possible,” said Martin Cox, creative director at The&Partnership in a statement.
Credits
- Date
- Jul 30, 2021
- Client :
- Toyota
- Agency :
- The&Partnership
- Executive Creative Director :
- Andre Moreira
- Creative Director :
- Martin Cox
- Head of Art :
- Dan Beckett
- Managing Director :
- Sam Lewis
- Account Director :
- Stefano Della Schiava
- Senior Account Manager :
- Phoebe Newman
- Producer :
- Daniel Healy
- Producer :
- Savannah King
- Art Buyer :
- Emma Modler
- Planning Partner :
- Simon Ringshall
- Senior Planner :
- Hannah Fisher
- Media Account Director :
- Ioanna Karampila
- Head of Strategy :
- Anthony Swede
- Strategy Director :
- Joe Kidd
- Audience Planning Lead :
- Steffi Beaven
- Production Company :
- RSA Films
- Director :
- Jake Scott
- Executive Producer :
- Garfield Kempton
- Production Assistant :
- Daisy Shepher
- Director of Photography :
- Ekkehart Pollack
- Service Company :
- Green Olive Films
- Editor :
- Final Cut
- Editor :
- Struan Clay
- Editor :
- Claire McGonigal
- Post Production :
- UPP
- Executive Post Producer :
- Štěpán Kříž
- VFX Supervisor :
- Jan Malíř
- Grade :
- Ondrej Stibingr
- Sound Design :
- Grand Central Recording Studios
- Sound Engineer :
- Munzie Thind
- Music :
- Birdbrain
- Performer :
- Bastille
- Photographer & CGI Production :
- Sebastien Staub
- Agent :
- Severin Wendeler
- Photographer :
- Apostolis Koukousas
- Production :
- Green Olive Films
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