Toyota hybrids leave wacky steampunk cars in the dust

Jake Scott directs one of brand's largest-ever productions for pan-European campaign by The&Partnership

Published On
Jul 30, 2021

Editor's Pick

Toyota aims to promote its hybrid models as stylish and fun in a cinematic pan-European campaign that seems to channel Hanna-Barbera's classic animated series "Wacky Races."

A spot created by The&Partnership and directed by Jake Scott of RSA sees various steampunk-type contraptions and their eccentric drivers overtaken by a series of different Toyota hybrid models. It's set to a cover version of The Turtle's "Happy Together" by Bastille (the band chosen for the John Lewis "Excitable Edgar" Christmas ad in 2019). 

According to the agency, the film is one of the largest shoots that Toyota has coordinated, involving over 37 edits and a shoot in Athens. It's accompanied by lifestyle imagery shot on location in Athens by Apostolis Koukousas.

"With the challenges of lockdowns, Covid and delivering over 70 versions for our European markets, we needed every ounce of Jake Scott’s directing experience to make this crazy challenge possible,” said Martin Cox, creative director at The&Partnership in a statement.


Jul 30, 2021
Client :
Agency :
Executive Creative Director :
Andre Moreira
Creative Director :
Martin Cox
Head of Art :
Dan Beckett
Managing Director :
Sam Lewis
Account Director :
Stefano Della Schiava
Senior Account Manager :
Phoebe Newman
Producer :
Daniel Healy
Producer :
Savannah King
Art Buyer :
Emma Modler
Planning Partner :
Simon Ringshall
Senior Planner :
Hannah Fisher
Media Account Director :
Ioanna Karampila
Head of Strategy :
Anthony Swede
Strategy Director :
Joe Kidd
Audience Planning Lead :
Steffi Beaven
Production Company :
RSA Films
Director :
Jake Scott
Executive Producer :
Garfield Kempton
Production Assistant :
Daisy Shepher
Director of Photography :
Ekkehart Pollack
Service Company :
Green Olive Films
Editor :
Final Cut
Editor :
Struan Clay
Editor :
Claire McGonigal
Post Production :
Executive Post Producer :
Štěpán Kříž
VFX Supervisor :
Jan Malíř
Grade :
Ondrej Stibingr
Sound Design :
Grand Central Recording Studios
Sound Engineer :
Munzie Thind
Music :
Performer :
Photographer & CGI Production :
Sebastien Staub
Agent :
Severin Wendeler
Photographer :
Apostolis Koukousas
Production :
Green Olive Films

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