Toyota Hilux : Tougher Than You Can Imagine

Get through anything.

Published On
Sep 26, 2011

Editor's Pick

Toyota and Saatchi & Saatchi New Zealand launch the new Hilux 2012 by positioning it as an unbreakable car that can go through anything. The campaign rolled out on Facebook last week, with spots launching during the France v. All Blacks game over the weekend. The integrated campaign includes POS and digital elements, along with a participation feature that will launch over the summer.

The same idea -- that the car is strong enough to do anything -- was also in previous spots for Toyota, like "Bugger."

Credits

Date
Sep 26, 2011
Brand:
Toyota Hilux
Client:
Toyota Hilux
Executive Creative Director:
Antonio Navas
Creative Director:
Scott Huebscher
Copywriter:
Scott Huebscher
Art Director:
Scott Huebscher
Agency Producer:
Jane Oak
Head of Strategy:
Murray Streets
Production Company:
Thick as Thieves
Director:
Leo Woodhead
Executive Producer:
Nik Beachman
Producer:
Nikki Smith
Director, Photography:
Ginny Loane
Production Designer:
Kim Jarett
Editor:
Peter Sciberras
Colorist:
Pete Ritchie
Visual Effects Supervisor:
Damon Duncan
Visual Effects Supervisor:
Rhys Dippie
Visual Effects Supervisor:
Stefan Coory
2D Post Production:
BlockHead
Visual Effects Artist:
Stefan Coory
Visual Effects Artist:
Mike Robinson
Visual Effects Artist:
Nigel Mortimer
Visual Effects Artist:
Andrew Stewart
Visual Effects Producer:
Angela Jackson Betts
3D Post Production:
Assembly
3D Artist:
Damon Duncan
3D Artist:
Gary Sullivan
3D Artist:
Geoff Kirk-Smith
3D Artist:
Rhys Dippie
3D Artist:
Paul Jakovich
Audio Post Production:
Liquid Studios
Sound Design:
Craig Matuschka
Mix:
Craig Matuschka
Music:
Edvard Grieg "In the Hall of the Mountain King"
Music Composition:
Peter Van Der Fluit
Agency:
Saatchi & Saatchi-New Zealand

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Project Type