The Muppets Are Live Tweeting the Sferndy Boom (Super Bowl, in Swedish Chef-Speak)

Fans Treated to More Hilarious Content on Social Media

Published On
Jan 31, 2014

Editor's Pick

Along with its adorable Terry Crews and Muppets spot airing during the Super Bowl, Toyota is delivering more cuddly giggles on social media to promote the Highlander -- as well as the Henson creatures' upcoming new movie, Muppets Most Wanted.

The automaker, along with 360i, is inviting fans to follow and interact with the Muppets by tweeting @Toyota with the hashtag #noroomforboring. The critters will be live-tweeting during the Super Bowl, or, as Swedish Chef calls it, the Sferndy Boom, and those who follow will be treated to various types of video and social content. The video here, just released today, announces the game plan.

Credits

Date
Jan 31, 2014
Brand:
Toyota
Client:
Toyota
Agency:
360i
Chief Creative Officer:
Adam Kerj
Group Creative Director:
Michael Nuzzo
Senior Copywriter:
Nicholas Bayne
Copywriter:
David Bailey
Art Director:
Ryan Howard
Director, Strategy:
Richardson Reigart
Strategist:
Angus McCoubrey
Supervisor of Digital Communities:
Steven Avalos
Production Company:
Soapbox Films

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Project Type