Toyota Prius : Hybrid Roller Coaster

A Prius undergoes an amusing transformation.

Published On
May 05, 2011

Editor's Pick

As part of Toyota's Ideas for Good campaign, Deeplocal disassembled a Toyota Prius and used its parts to create a roller coaster car. The company's developers and technologists used the experiment to determine whether the car's Hybrid Synergy Drive system could be used to generate extra electricity elsewhere�"in the case of the coaster, to power other energy consumers at an amusement park.

From the experiment, Deep Local determined that the Prius parts coaster car could generate as much as 6,000 watts of power from a single drop. That amount of energy was enough to light up a display that used energy equivalent to that used by high power consumption amusement park signage. The lights in the demo here, however, are powered by an outside source and only illustrate the amount of energy created by the car.

Read more about the Toyota Prius Rollercoaster here.

Credits

Date
May 05, 2011
Client:
Toyota
Brand:
Toyota Prius
Developer:
Deeplocal
Executive Creative Director:
Mike McKay
Executive Creative Director:
Chris Adams
Executive Creative Director:
Margaret Keene
Creative Director:
Jason Nichols
Art Director:
Mike Czako
Copywriter:
Scott Reedy
Copywriter:
Bob Fremgen
Director, Integrated Production/Multimedia:
Tanya LeSieur
Executive Producer:
Tina Gongsakdi
Senior Integrated Producer:
Amy Jo Deguzis
Interactive Senior Producer:
Megan Bettor
Associate Interactive Producer:
Shayan Amir-Hosseini
Project Manager:
Jennifer Kunzler
Strategic Planning Director:
Shauna Axton
Production Company:
Slim Pictures
Executive Producer:
Tom Weissferdt
President:
Tom Weissferdt
Editing Company:
Slim Pictures
Line Producer:
Bianca Darville
Editor:
Drea Cooper
Finish:
Drea Cooper
Technology Partner:
Deeplocal
Mix:
Studio One
Music:
Plied Sound
Director:
ZCDC

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Project Type