Toyota Prius : People Person Behind the Scenes

Move as one.

Published On
Sep 13, 2011

Editor's Pick

A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies. Eighteen people -- each making up a different part of a human body -- move around as one person going about his everyday morning routine. The metaphor then unravels when the "person" sees the three new Toyota Prius models parked outside. The Mr. Hide-directed spot was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.

Check out the making of, featuring the "body parts," and Mr. Hide here.

Credits

Date
Sep 13, 2011
Client:
Toyota Prius
Brand:
Toyota Prius
Agency:
Saatchi & Saatchi-Los Angeles
Executive Creative Director/Production:
Margaret Keene
Executive Creative Director/Production:
Chris Adams
Executive Creative Director/Production:
Mike McKay
Creative Director:
Ryan Jacobs
Creative Director:
Jeff Church
Associate Creative Director, Copywriter:
Andy Kadin
Associate Creative Director, Design:
Zach Richter
Copywriter:
Kimberley Ragan
Art Director:
Rebecca Johnson-Pond
Production Artist:
Clint Hudspet
Director, Integrated Production/Multimedia:
Tanya LeSieur
Broadcast Producer:
Jennifer Pearse
3D Producer:
Carl Deo
Production Company:
The Sweet Shop
Executive Producer:
Tracy Mays
Global Executive Producer:
Sharlene George
Chief Executive Officer:
Paul Prince
Director:
Mr. Hide
Editing Company:
Bikini Editorial
Executive Producer:
Gina Pagano
Editor:
Avi Oron
Assistant Editor:
Sterling Robertson
Finish/Special Effects:
Eight VFX
Visual Effects Supervisor:
Jean Marc Demmer
Executive Producer:
Baptiste Andrieux
Executive Producer:
Shira Boardman
Visual Effects Producer:
Donna Langston
Visual Effects Coordinator:
Douglas Scruton
Roto and Paint:
Marianne Magne
Roto and Paint:
Chris Fregoso
Roto and Paint:
Natalia Schkliar
3D Artist:
Mathias Jourdes
3D Artist:
Shuichi Nakahara
3D Artist:
Jerome Platteaux
3D Artist:
Kevin Culhane
3D Artist:
Oliver Arnold
3D Supervisor:
Giancarlo Lari
3D Supervisor:
Vania Alba-Zapata
Compositor:
Raphael Mosley
Compositor:
Andy Davis
Compositor:
Mathieu Caulet
Compositor:
Yann Mallard
Compositor:
Stephane Allender
Compositor:
Marcelo Pasqualino
Compositor:
Dave Stern
Compositor:
Joe Chiao
Compositor:
Tony Petitti
Compositor:
Colleen Smith
Music/Supervisor:
Agoraphone Music/ Beth Urdang
Music/Editor:
Go Home Productions/ Mark Vodler
Sound Design/Mix:
Rohan Young
Producer:
Tim Fermino
Director, Photography:
John Toon
Art Director:
Justin Trask
Production Designer:
Sean Hargeaves
Head of Production:
James Okumura

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Project Type