F1 pro Jarno Trulli is at your mercy, in this cool experiential campaign for Lexus, by Saatchi Italy. "Trace Your Road" asks Trulli to drive along on a series of improvised racetracks, which were created in real-time by 10 contest winners, who traced the track on a tablet device.
The event, which happened in an aircraft hangar near Rome, featured 10 finalists selected from a Lexus Facebook page. They got to sit in the passenger seat of the IS Hybrid, next to Trulli, then asked to trace the design on a touch tablet. That tablet projected the track onto the floor of the hangar.