Virtual Reality Gets Moving in Merrell's Outdoorsy Sundance Adventure
Hill Holliday and Framestore Create a Thrilling Oculus Rift Experience
Editor's Pick
Outdoor-apparel brand Merrell partnered with Rolling Stone magazine to give thrill-seeking Sundance Film Festival-goers a taste of virtual reality.
"TrailScape," an Oculus Rift experience conceived by agency Hill Holliday and created in collaboration with Framestore, gave attendees the opportunity to connect with nature by replicating an eventful hike. Unlike most VR experiences in which the user's motion, outside of head turns, isn't reflected in what they see, the Merrell project immerses consumers in VR that coincides with their body movements. Adventurers found themselves crossing a shaky wooden suspension bridge and avoiding tumbling rocks from inside an expo hall.
Read more about how Merrell is using VR to refresh its brand on Ad Age.
Credits
- Date
- Feb 05, 2015
- Brand :
- Merrell
- Client :
- Merrell
- Agency :
- Hill Holliday
- Virtual Reality Design :
- Framestore
- Chief Creative Officer :
- Lance Jensen
- Group Creative Director :
- Kevin Daley
- Creative Director :
- Rick McHugh
- Associate Creative Director :
- Jude Senese
- Copywriter :
- Rick McHugh
- Art Director :
- Jude Senese
- Designer :
- Jacqueline Hull
- Agency Producer, Exec. Producer :
- Andrew Barnett
- Agency Producer :
- Mike Rubenstein
- Agency Producer :
- Rob Gilcrest
- Project Manager :
- Julie Heger
- Project Manager :
- Jenn O'Neil
- Project Manager :
- Matt Villone
- Creative Planner :
- Linda Lewi
- Creative Planner :
- Allie Pirolli
- Art Buyer :
- Carolyn Dowd
- Agency Editor :
- Dan Cabral
- Director, Photography :
- Dan Cabral
- Production Company :
- MKG
- Senior Producer :
- Ashely Jackson
- Producer Assistant :
- Heather MacDonald
- Senior Designer :
- Mary Ann Broccolo
- Creative Technologist :
- Winslow Porter
- Digital Production Company :
- Framestore
- Executive Creative Director :
- Mike Woods
- Lead Developer :
- Michael Cable
- Developer :
- Omer Shapira
- Developer :
- Nick Fox-Gieg
- Executive Interactive Producer :
- Christine Cattano
- Associate Interactive Producer :
- Meg Diamond
- Senior Motion Capture Supervisor :
- Gary Marshall
- Assistant Motion Capture Supervisor :
- Omer Shapira
- CG Lead/Virtual Director, Photography :
- Ben Fox
- Colorist :
- Corinna Wilson
- PR Firm :
- Platform Media Group
- Managing Director :
- Henry Eshelman
- Project Manager :
- Mark Rabinowitz
- Project Manager :
- Liz Ferrin
- Media :
- Katie Thompson
- Media :
- Liane Nadeau
- Media :
- Elizabeth Dunbar
- Media :
- Mark Duffy
- Analytics Lead :
- Dan Goldstein
- Analytics Lead :
- Ryan Healey
Need a credit fix? Contact the Creativity Editors
