Life Is Tough for a Training Vest in ING's Soccer Sponsorship Film
Film Celebrates Bank's 20-Year Relationship With Dutch Team
Mar 03, 2017
Soccer training vests have a tough life, according to this get film by ING centered on its sponsorship of Dutch soccer -- but it's all worth it.
To a mournful operatic soundtrack, the camera lingers on ING's bright orange vests as they are variously left on the wet changing room floors, slung in rivers and on fences, stretched, muddied and torn. They are also used as handkerchiefs by crying players and dodgy cover-ups by naked players fooling around in the locker room. However, the film ends with a player pulling on a vest with pride as he takes his place on the Netherlands national team.