A new visual design for Transavia, it's a pleasure!
Nov 08, 2019
Part of the Air France-KLM group, Transavia's ambition is to become Europe’s leading airline in hospitality and service. The key objective hereby is to add new routes, appeal to business passengers as well as leisure, and create a dominant online brand. Studio Dumbar (part of Dept) was charged with redefining Transavia’s positioning and visual identity in accordance with the new e-commerce strategy and concept.
It began by developing Transavia’s new positioning. The two most important results were changing the name from transavia.com to Transavia and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet. The identity has been rolled out across the brand including uniforms, catering trolleys, in-flight amenities and more.