A girl is born speaking every world language in this translation service's fairy tale

Film by Milan agency Auge is first brand campaign for Translated

Published On
Dec 23, 2020

Editor's Pick

A girl is born speaking every language in the world in a delightful piece of storytelling from professional translation service, Translated, representing its first ever brand campaign.

The ad tells the story of "Lara" who amazes her parents and teachers with her knowledge of languages. As she grows up, she's able to translate menus for tourists, act as tour guide to her parents on foreign holidays, and sort out multiple issues for everyone on the Mediterranean island where she lives (it was filmed on the the Sicilian island of Salina by director Koen Mortier.) 

Our only criticism of the idea is a feminist one: if she was this good, surely this woman would have a high-flying career at the UN or similar? But, then, this is a fairy tale, and the point is to illustrate that Translated can give you translation of every languge "with a human touch."

The spot was created via Milan agency Auge, whose Executive Creative Directors Federica Ariagno says in a statement: “Our client is a dreamer and working with a dreamer is always inspiring.  Translated is a brand the world should recognize not just for its great proposition, but also for its unique attitude and optimism."


Dec 23, 2020
Client :
Agency :
Founder :
Marco Trombetti
Co-founder & Chairman :
Isabelle Andrieu
Client VP of Marketing :
Daniele Patrioli
Client Creative Director :
Patrizia Boglione
Executive Creative Director :
Federica Ariagno
Executive Creative Director :
Giorgio Natale
Senior Copywriter :
Antonio Mitra
Senior Copywriter :
Federico Anelli
Senior Art Director :
Stefano Summo
Director :
Koen Mortier
Grimm Vandekerckhove
Colorist :
Daniel Pallucca
Production Company :
Mercurio Cinematografica
Executive Producer :
Luca Fanfani
Producer :
Martina Perversi
Post Producer :
Roberta Caimi
Editor :
Eleonora Cao
Service Salina :
Jaja Film
Production director/ Service :
Roberta Brambilla
Stylist :
Cristina Maiorano
Art Buyer :
Francesco Colucci
Video Post Production :
Video Post Production :
Top Digital

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