Hertz : Traveling at the Speed of Hertz

Rental cars get personal.

Published On
Mar 21, 2012

Editor's Pick

Designer Christopher Gray (via Studio AKA and production company Blacklist) who created minimalist designs for a new TV and print campaign for Hertz. The print ads and TV spots, by DDB New York, focus on the connection between arriving at an airport and picking up your car, in particular a new service that sends you a text message from 'your car' when your flight lands. The spot, directed by Grant Orchard, centers on a businessman who receives the personal text and gets all embarrassed.

Credits

Date
Mar 21, 2012
Brand:
Hertz
Client:
Hertz
Agency:
DDB-New York
Production Company:
Blacklist
Designer:
Christopher Gray
Director:
Grant Orchard
Production Company:
Studio AKA
Chief Creative Officer:
Matt Eastwood
Creative Director, Art Director:
Sonya Grewal
Copywriter/Group Creative Director:
Pat Carella
Head of Production:
Ed Zazzera
Executive Producer:
Teri Altman
Sound Design and Music:
Q Department

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