eBay : Treadmill

Goodby debuts its integrated "Come to think of it, eBay" campaign.

Published On
Nov 04, 2009

Editor's Pick

Goodby attempts to reinvent eBay's image from the place to go for flea market finds to a destination for everyday purchases in the new "Come to think of it, eBay," campaign. Online includes rich media banner ads featuring eBay finds curated and demonstrated by experts. The campaign also features print, digital vignettes and TV spots starring comedians like Kevin Hart and Jim Gaffigan musing about eBay purchases.

Credits

Date
Nov 04, 2009
Brand:
eBay
Client:
eBay
Creative Director:
Jeff Goodby
Creative Director:
Christian Haas
Associate Partner:
Christian Haas
Copywriter:
Mandy Dietz
Art Director:
Aaron Dietz
Copywriter:
Jean Weisman
Art Director:
Meaghan Oikawa
Producer:
Jon Drawbaugh
Producer Assistant:
Jessica Mehl
Production Company:
Smuggler
Director:
Randy Krallman
Executive Producer:
Allison Kunzman
Director, Photography:
Shawn Kim
Production Designer:
Jess Goncher
Costume Designer:
Keith Wager
Line Producer:
Cory Berg
Editorial Company:
HutchCo Technologies
Editor:
James Hutchins
Editor:
Paal Rui
Assistant Editor:
Joaquin Machado
Assistant Editor:
Steven Miller
Executive Producer:
Jane Hutchins
Sound Design and Music:
Beacon Street Studios
Telecine:
CO3
Colorist:
Stefan Sonnenfeld
Post Production/Visual Effects:
Brickyard VFX
Visual Effects Supervisor:
Patrick Poulatian
Executive Producer:
Diana Young
Animation Company:
Buck
Executive Producer:
Maurie Enochson
Creative Director:
Ryan Honey
Producer:
Christina Caldwell

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Project Type