Who Wouldn't Want Their Own Ice Cream Tree?
In Brazil, Microsoft's Windows 10 Makes Such Dreams Come True
Published On
Oct 21, 2015
Editor's Pick
To showcase the new features of Windows 10, Microsoft and Sao Paulo agency WMcCann found inspiration in making dreams come true. When a mother confesses that her childhood fantasy was to have an ice cream tree, her own children use Windows 10 features, like the Edge browser that lets users write notes on the screen and share them, to build her a tree that dispenses ice cream. (The kids also get help from some Microsoft engineers.)
After the big reveal of the ice cream tree, the video ends with the line "When did you stop believing in your dreams?"
Credits
- Date
- Oct 21, 2015
- Brand :
- Microsoft
- Client :
- Microsoft
- Agency :
- WMcCann
- Chief Creative Officer :
- Washington Olivetto
- Creative Vice President :
- Guime Davidson
- Creative Director :
- Eiji Kozaka
- Creative Director :
- Marcelo Conde
- Creative :
- Francisco Oliveira
- Creative :
- Gustavo Cavinato
- Creative :
- Joo Pires
- Planning :
- Debora Nitta
- Planning :
- Lucas Machado
- Planning :
- Juliana Meirelles
- Planning :
- Giulia Queiroz
- Planning :
- Pedro Carvalho
- Account Services :
- Fabio Brito
- Account Services :
- Ricardo Munhoz
- Account Services :
- Maria Fernanda Papaleo
- Account Services :
- Manoela Amarante
- Production Vice President :
- Marcelo Hack
- RTVC :
- Julia Seligmann
- RTVC :
- Adriana Monteiro
- Production Company :
- BossaNovaFilms
- Film Director :
- Vitor Amati
- Director, Photography :
- Vitor Amati
- Executive Producer :
- Edu Tibiria
- Sound Production :
- A9 Audio
- Soundtrack :
- Alex Freitas
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Project Type