Vi Agroforestry Programme : Tree Stem
Play roll-up.
Published On
Aug 24, 2011
Editor's Pick
Out of Pool Stockholm is this interactive print ad that illustrates how thick a tree stem can get in just six months. The ad is for the Vi Agroforestry Programme to demonstrate the speed at which a certain species of tree grows. When you roll up the ad, you can feel in your hands how thick the stem can get. In six months, the tree is big enough to bear fruit and sustain life for animals and humans in East Africa.
You can "plant" your own tree for just 2 Euro to help continue to feed those families.
Credits
- Date
- Aug 25, 2011
- Brand :
- Vi Agroforestry Programme
- Client :
- Vi Agroforestry Programme
- Agency :
- Pool-Stockholm
- Art Director :
- Johan Pdra
- Copywriter :
- Ulf Rnnbck
- Final Art :
- Emma Sandler
- Retouch :
- Patrik Zachrisson
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Project Type