Adoption PSAs Remind Us (in Song) That Parenting Doesn't Have to Be Perfect
Spots by Adopt US Kids and Ad Council Feature Moustachioed Crooners
Nov 19, 2014
The Ad Council and Adopt US Kids are celebrating with two commercials the tenth anniversary of their joint campaign, started in 2004 to encourage adoption of kids in foster care. One ad features a dad who's hopeless at building a treehouse, and the other a mom who takes her kids roller-skating but struggles with her balance on skates. In the end, the dad and his two kids happily climb into their rickety treehouse, and the mom's two kids put their arms around her to steady her.
Both ads carry the tagline "You don't have to be perfect to be a parent," first used in 2011, but this time there's the addition of two 1970s-style moustachioed crooners who narrate the tales of parenting mishaps in song. The ads, created pro bono by KBS, also underline the importance of keeping siblings together.