Adoption PSAs Remind Us (in Song) That Parenting Doesn't Have to Be Perfect

Spots by Adopt US Kids and Ad Council Feature Moustachioed Crooners

Published On
Nov 19, 2014

Editor's Pick

The Ad Council and Adopt US Kids are celebrating with two commercials the tenth anniversary of their joint campaign, started in 2004 to encourage adoption of kids in foster care. One ad features a dad who's hopeless at building a treehouse, and the other a mom who takes her kids roller-skating but struggles with her balance on skates. In the end, the dad and his two kids happily climb into their rickety treehouse, and the mom's two kids put their arms around her to steady her.

Both ads carry the tagline "You don't have to be perfect to be a parent," first used in 2011, but this time there's the addition of two 1970s-style moustachioed crooners who narrate the tales of parenting mishaps in song. The ads, created pro bono by KBS, also underline the importance of keeping siblings together.


Nov 19, 2014
Agency :
KBS-New York
Brand :
Ad Council/Adopt US Kids
Client :
Ad Council/Adopt US Kids
Co-Chief Creative Officer :
Edward Brojerdi
Co-Chief Creative Officer :
Izzy DeBellis
Creative Director :
Kevin Gentile
Creative Director :
Michael Abell
Art Director :
Nigel Gross
Copywriter :
Ben Cascella
Head of Content Production :
Jenny Read
Senior Producer :
Allyson Doody
Executive Content Business Affairs :
Andrea Fagan
Campaign Manager :
Ad Council
Production Company :
Independant Media
Director :
Danny Leiner
Executive Producer :
Susanne Preissler
Line Producer :
Beth Aranda-Hodzic
Post Production :
Cut + Run
Editor :
Jon Grove

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