Goose Island Beer Company : A "Tribal" Packaging Spin
Chicago marketing/design company Torque, which specializes in product launches, hence its www.torquelaunch.com site, has created new packaging for several of Chica
Published On
May 17, 2005
Editor's Pick
Chicago marketing/design company Torque, which specializes in product launches, hence its www.torquelaunch.com site, has created new packaging for several of Chicago's Goose Island Beer Co. brands. Toque's core branding principle revolves around the concept of defining consumers as "social networks," which the company likes to call "tribes," explains Torque design director Adam Lilly. "In the case of Goose Island, Torque has studied the sophisticated craft beer-drinking tribe
Credits
- Date
- May 18, 2005
- Client :
- Goose Island Beer Company
- Art Director :
- Adam Lilly
- Art Director :
- Eric Masi
- Designer :
- Adam Lilly
- Designer :
- Ian Law
- Copywriter :
- Gerry Clemons
- Illustrator :
- Adam Law
- Illustrator :
- Ian Law
- Photographer :
- Sean Williams
- Design :
- Torque
- Brand :
- Goose Island Beer Company
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Project Type