Trojan: Covered

Condom Brand Wants To Promote The "Healthy, Positive" Side Of Sex

Published On
Apr 03, 2014

Description

1 out of 3 girls in the U.S. get pregnant at some time in their teens. This next spot in the Trojan real.good.sex. campaign from ad agency, Colangelo, begs the question: Then shouldn't it be OK for a girl to carry a condom, too? This spot and the campaign, directed by features director, Gavin O'Connor (Warrior, Pride and Glory) in his maiden, ad-helming effort, promotes the positive side of a healthy sex life. All magnificently told with genuine characters that are a welcomed break from the usual, silicone-enhanced, over-the-top sophomoric humor used to portray sex in our culture.

Miss You, Big Date and Birthday, the first spots for this "real.good.sex" campaign, premiered in late January.

Credits

Date
Apr 03, 2014
Agency:
Colangelo
Brand:
Trojan
Client:
Trojan
Executive Creative Director:
Dave Clemans
Creative Director:
John Wagner
Art Director:
Wendy Shapiro
Executive Agency Producer:
Ilene Richardson
Managing Director:
Jim O'Neill
Production Company:
Saville Productions
Director:
Gavin O'Connor
Executive Producer:
Rupert Maconick
Head of Production:
Michelle Travinski
Producer:
Jay Spangler
Director, Photography:
Mandy Walker
Editorial:
The Cutting Room
Editor:
Brian Sanford
Editorial Executive Producer:
Melissa Lubin
Editorial Senior Producer:
Eytan Gutman
Color:
Light of Day
Color/Online:
Joe Wenkoff
Visual Effects Flame Artist:
Colin Stackpole
Sound Mixer:
Walter Bianco
Creative Director:
Chris Stevenson

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Industry
Project Type