Toyota helps you gatecrash in playful new campaign for the Avalon

Craig Gillespie directs fun spots for Saatchi Dallas

Published On
Jul 20, 2018

Editor's Pick

A pair of new spots for the Toyota Avalon lend the car a somewhat playful positioning-- including encouraging people to gatecrash.

In one of the spots, which are directed by MJZ's Craig Gillespie ("I, Tonya") for Saatchi & Saatchi's Dallas office, a couple find that their Avalon impresses valet parking attendants so much that they're able to crash all the best parties. And when they're finally caught out at a wedding, it becomes the perfect getaway vehicle.

Another spot shows an Avalon driver finding his car encourages him to race everything from his kid's tricycle to a powerboat and eventually a plane on a runway.

The tagline of both is "Play just got serious."


Jul 20, 2018
Brand :
Agency :
Saatchi & Saatchi-LA
Chief Creative Officer :
Jason Schragger
Executive Creative Director :
John Payne
Executive Creative Director :
Chris Pierantozzi
Creative Director :
Matt Davis
Creative Director :
Jake Mikosh
Associate Creative Director :
Justin Prichard
Associate Creative Director :
Lori Wittig
Senior Art Director :
Philip Samartan
Senior Copywriter :
Ree Nguyen
Executive Producer :
Jennifer Pearse
Producer :
Robin Lam
Production Company :
Director :
Craig Gillespie
President :
David Zander
Executive Producer :
Emma Wilcockson
Post Production :
Union Editorial
Editor :
Jim Haygood
Editor :
Einar Lets Race
Assistant Editor :
Brian Leong
Assistant Editor :
Dana Maddox
Producer :
Joe Ross
President/Managing Partner :
Michael Raimondi
Eight VFX
Finishing :
Color Correction :
Adam Scott
Color Correction :
The Mill
Final Audio :
Lime Studios

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