A pair of new spots for the Toyota Avalon lend the car a somewhat playful positioning-- including encouraging people to gatecrash.
In one of the spots, which are directed by MJZ's Craig Gillespie ("I, Tonya") for Saatchi & Saatchi's Dallas office, a couple find that their Avalon impresses valet parking attendants so much that they're able to crash all the best parties. And when they're finally caught out at a wedding, it becomes the perfect getaway vehicle.
Another spot shows an Avalon driver finding his car encourages him to race everything from his kid's tricycle to a powerboat and eventually a plane on a runway.
The tagline of both is "Play just got serious."