Toyota helps you gatecrash in playful new campaign for the Avalon
Craig Gillespie directs fun spots for Saatchi Dallas
By
Alexandra Jardine
Published On
Jul 20, 2018
Editor's Pick
A pair of new spots for the Toyota Avalon lend the car a somewhat playful positioning-- including encouraging people to gatecrash.
In one of the spots, which are directed by MJZ's Craig Gillespie ("I, Tonya") for Saatchi & Saatchi's Dallas office, a couple find that their Avalon impresses valet parking attendants so much that they're able to crash all the best parties. And when they're finally caught out at a wedding, it becomes the perfect getaway vehicle.
Another spot shows an Avalon driver finding his car encourages him to race everything from his kid's tricycle to a powerboat and eventually a plane on a runway.
The tagline of both is "Play just got serious."
Credits
- Date
- Jul 20, 2018
- Brand :
- Toyota
- Agency :
- Saatchi & Saatchi-LA
- Chief Creative Officer :
- Jason Schragger
- Executive Creative Director :
- John Payne
- Executive Creative Director :
- Chris Pierantozzi
- Creative Director :
- Matt Davis
- Creative Director :
- Jake Mikosh
- Associate Creative Director :
- Justin Prichard
- Associate Creative Director :
- Lori Wittig
- Senior Art Director :
- Philip Samartan
- Senior Copywriter :
- Ree Nguyen
- Executive Producer :
- Jennifer Pearse
- Producer :
- Robin Lam
- Production Company :
- MJZ
- Director :
- Craig Gillespie
- President :
- David Zander
- Executive Producer :
- Emma Wilcockson
- Post Production :
- Union Editorial
- Editor :
- Jim Haygood
- Editor :
- Einar Lets Race
- Assistant Editor :
- Brian Leong
- Assistant Editor :
- Dana Maddox
- Producer :
- Joe Ross
- President/Managing Partner :
- Michael Raimondi
- CGI :
- Eight VFX
- Finishing :
- Resolution
- Color Correction :
- Adam Scott
- Color Correction :
- The Mill
- Final Audio :
- Lime Studios
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