Trojan Threads
Published On
Jun 15, 2022
Description
In Argentina, 75% of workers in the textile industry are victims of forced labor. Their exploiters manipulate them, so they are unable to resign – including by withholding legal documents, inventing fake debts or targeting migrant workers who often have family or children to care for. In order to make the justice system act though, these victims are the ones that need to file a report. The problem is that they don't know who to call.
We built a fake brand of threads and infiltrated them into sweatshops. When the threads were finished, the workers discovered a message with a phone number they could call for help.
Credits
- Date
- Jun 15, 2022
- Agency :
- VML
- Chief Operating Officer :
- Karina Aiello
- Global Chief Creative Officer :
- Manuel Borde
- Creative Director :
- Nicolas Corvino Rius
- Account Director :
- Carolina Falkinhoff
- Executive Creative Director :
- Claudio Giovanelli Zaia
- Creative Director :
- Federico Ientileza
- Agency Producer :
- Mariel Marangoni
- Associate Producer :
- Claudio Migliardo
- Executive Creative Director :
- Gaston Potasz
- Art Director :
- Freddy Sanchez
- Art Director :
- Santiago Bianco
- Global Creative Officer :
- David Cofrancesco
- Global Creative Officer :
- Phil Nash
- Director :
- Javier Altholz
- Post Production :
- Marcos Barboza
- Cameraman :
- Juan Costamagna
- Art Director :
- Sol Lorenzatti
- Sound Engineer :
- Adrian Montenegro
- Editor :
- Sofia Montes
- Post Production :
- Ignacio Parodis
- Producer :
- Claudio Pastorino
- Director :
- Federico Scarpelli
- Locations :
- Federico Scherer
- Producer :
- Christian Umbert
- Photographer :
- Sergio Godoy
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Project Type