Peruvian beer brand Pilsen Callao has scored a hit in Peru with a moving short film that has so far had over four million views on social media.
The seven minute short was directed by Spanish filmmaker Gabe Ibanez (director of films such as "Automata" with Antonio Banderas and Melanie Griffith) and created by Publicis Peru, and ran in cinemas, and on TV as well as social media. Its story concerns a group of friends who set off on a trip to the Amazon rainforest in search of a lengendary Swedish guitar player. On the journey their friendship is put to the test, particularly by the arrival of a beautiful girl who's also in search of the guitarist. It's all beautifully filmed and there's a poignant twist to the ending, too, that makes this more than just a good-times alcohol ad.