Hitachi : True Stories
o get consumers to embrace a little known truththat Hitachi is more than just home electronicsMcCann Worldgroup/San Francisco, production company HKM and interactive agency Code and Theory launched "True Stories,&qu
Published On
Feb 08, 2007
Editor's Pick
o get consumers to embrace a little known truththat Hitachi is more than just home electronicsMcCann Worldgroup/San Francisco, production company HKM and interactive agency Code and Theory launched "True Stories," a series of online documentary-style short films that can be viewed and downloaded at the Hitachi website. Each of the five films journeys to a different U.S. town to explore how Hitachi's innovative technologies are making a real difference in such diverse areas as environmentally-safe power plants, cancer treatment and online crime-fighting.
Credits
- Date
- Feb 08, 2007
- Executive Creative Director :
- Rob Bagot
- Executive Creative Director :
- John McNeil
- Creative Director, Art Director :
- Dylan DiBona
- Creative Director/ Copywriter :
- Peter Rudy
- Producer :
- Lee Ann Ramsey
- Producer :
- Julie Costanzo
- Interactive Producer :
- Leslie Ernst
- Interactive Producer :
- Johnathan Rose
- Director :
- Matt Ogens
- Photographer :
- Jo Canziani
- Agency :
- McCann Worldgroup
- Interactive Production Company :
- Code and Theory
- Production Company :
- HKM Productions
- Client :
- Hitachi
- Brand :
- Hitachi
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Project Type
