Trulia : #TruliHome The Elusive Home-Back Whale

Feel Free to Speak Like Whales or Play Word Games Naked

Published On
Aug 11, 2015

Editor's Pick

Online real estate site Trulia promises that no matter how weird you are, it will help you find a home. The hilarious new #TruliHome campaign created by Mekanism includes three funny spots directed by Tool's Shawn Z showing a family who enjoy a different kind of housewarming, a word game-loving nudist pair and a couple who communicates through whale-speak. Each, thanks to Trulia, has found an abode that perfectly suits their quirky habits.

A funny website also compiles users' testimonials of the strange things they do inside their homes, such as "I quietly rap to the beat of my husband's snoring" and "I give acceptance speeches for fake awards on my balcony." The campaign tag, appropriately, reads, "Find a home where you can be you."

Credits

Date
Aug 11, 2015
Brand:
Trulia
Client:
Trulia
Chief Executive Offier/President:
Jason Harris
Executive Creative Director/Production:
Brian L. Perkins
Senior Copywriter:
Michael Grant
Executive Producer:
Kati Haberstock
Senior Producer:
Danielle Soper
Senior Digital Producer:
Andrew Devansky
Managing Director:
Michael Zlatoper
Director, Brand Management:
Laura Szu-Tu
Production Company:
Tool of North America
Executive Producer:
Lori Stonebraker
Producer:
Kelly King
Director:
Shawn Z
Director, Photography:
Chris Mably
Production Design:
Jesson Moen
Editorial Company:
Beast Editorial San Francisco
Post Producer:
Vickie Sornsilp
Editor:
Brian Lagerhausen
Assistant Editor:
Nick Haynes
Colorist:
Steve McEuen
Visual Effects Artist:
Greg Gilmore
Music Composition:
Andrew Duncan
Audio Post Facility:
M Squared
Audio Engineer:
Mark Pitchford
Assistant Audio Engineer:
Phil Lantz
Sound Design:
Mark Pitchford
Executive Producer:
Oliver Fuselier

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Project Type