Jeff Goodby and Rich Silverstein's Latest Anti-Trump Ad Shows the U.S.A. on the Verge of Becoming the World's Laughingstock

Spot Co-Created by Native New Zealand CD

Published On
Sep 19, 2016

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Goodby, Silverstein & Partners founders Jeff Goodby and Rich Silverstein continue their anti-Trump crusade with an eye-opening video that juxtaposes the United States' legacy of great accomplishments against a fate that may make it the world's laughingstock.

The spot features footage of proud feats of American history and a man's reverent voiceover: "We didn't put a man on the moon, cross the Atlantic, dream up rock n' roll music, invent the internet and create the world's best Olympian just to be laughed at by the entire world in November."

Then, it's just a close-up cropped shot of Donald Trump's face, along with the line, "History is watching," followed by a single word, "Vote."

The "History is watching" tag has graced the agency founders' previous ads in the campaign, such as one featuring our founding fathers on Mount Rushmore, as well as another spot depicting Trump in slow motion, mocking his former opponent Marco Rubio.

Goodby, Silverstein & Partners Creative Director Kate Catalinac, a native New Zealander, was a co-creator of the video. "I cannot legally vote in this great country, so this is my way of having a voice," she said in a statement. "America has achieved so much. Let's only ever do things we are proud of. Especially in November."