Trusted Choice Independent Insurance Agents: Free To Do What's Right For You

Published On
Jun 02, 2014


In today's gimmick-driven insurance marketplace, standing out from geckos, pigs and mayhem by celebrating smart choices is the strategy that differentiates Trusted Choice agents.The messages in the new campaign from Trusted Choice, the consumer brand founded by the Independent Insurance Agents & Brokers of America, Inc. (IIABA or the Big "I") and a coalition of independent agent carriers, are straightforward. In a series of print ads, the Trusted Choice campaign shows images of salesmen trapped in cages, shackles and walls and asks: "Is your insurance agent free to get you a better deal?"

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