Mercedes-Benz : The Truth About Smart

While Mercedes Benz UK's pint-sized Smart ForTwo car appears to be anything but spacious and convenient upon first glance, London firm Agency Republic has launched a site for the automaker that hopes to prove otherwise.The &am

Published On
Aug 04, 2008

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While Mercedes Benz UK's pint-sized Smart ForTwo car appears to be anything but spacious and convenient upon first glance, London firm Agency Republic has launched a site for the automaker that hopes to prove otherwise.

The Truth About Smart destination, with British narrator in tow, guides prospective car buyers through a series of five interactive videos that highlight the Smart ForTwos comfort, safety, space, fuel economy and other features. Before the video plays in each section, visitors are prompted with a multiple-choice question. In the comfort section, for example, youre presented with four people of varying heights ranging from 411 to 72. Youre then asked who is the tallest person who could drive away comfortably in a Smart car, which leads to a video showing people of that height (we won't ruin the suprise here) easily getting in one and heading off.

Along the way, other sections show how Smarts Tridion safety cell helps the car withstand heavy impact from even a wrecking ball, or how Smart ForTwo's 33-liter tank can take you 415 kilometers from London to Edinburgh.