American Legacy Foundation : Truth Cow

Not quite silent, but just as deadly. That's the assessment of cow farts as compared to cigarette smoke, a connection neatly illustrated in the American Legacy Foundation's new banner ad for the "Truth" anti-smoking

Published On
Jan 10, 2006

Editor's Pick

Not quite silent, but just as deadly. That's the assessment of cow farts as compared to cigarette smoke, a connection neatly illustrated in the American Legacy Foundation's new banner ad for the "Truth" anti-smoking campaign. The fact that cigarettes and gassy bovines both emit unhealthy amounts of methane gas was first demonstrated in the TV spot "Cow," which featured Marlboro Men riding a herd of cows down Wall Street. Agencies Arnold Worldwide and Crispin Porter + Bogusky plucked one of those cows, animated it and stuck it on roller-skates, resulting in a fart-filled banner that directs visitors to the campaign's website at thetruth.com.

Credits

Date
Jan 10, 2006
Client:
American Legacy Foundation
Chief Creative Officer:
Ron Lawner
Creative Director:
John Kearse
Creative Director:
Tom Adams
Art Director:
Meghan Siegal
Copywriter:
Marc Einhorn
Designer:
Neal Bessen
Producer:
Barry Frechette
Account Manager:
Kelly Schutz
Account Manager:
Allison Begin
Executive Creative Director:
Pete Favat
Executive Creative Director:
Alex Bogusky
Designer:
Meghan Siegal
Programmer:
Neal Bessen
Agency:
Arnold Worldwide and CP&B
Brand:
American Legacy Foundation

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