72andSunny's New 'Truth' Campaign Calls on Teens to 'Finish' Big Tobacco

New Effort Seeks to Rally Young People Around the Cause

Published On
Aug 10, 2014

Editor's Pick

After winning creative duties on the American Legacy Foundation's Truth anti-smoking campaign in February of this year, 72and Sunny has debuted "Finish It," a rallying cry to teens to finally put an end to big tobacco. The campaign launches with this anthem spot and also includes a social media component, "X Your Profile," which lets teens adorn their online pics with an X-shaped frame representing their opposition to smoking.