Speech bubbles communicate unsaid words about childhood abuse in this film inviting victims to come forward

Mullen Lowe tackled delicate subject for the UK's Truth Project inquiry

Published On
Jan 16, 2019

Editor's Pick

A new film from the U.K.'s The Truth Project, encouraging victims of childhood abuse to speak to an independent inquiry on the issue, handles the sensitive topic by using empty speech bubbles to communicate the words that go unsaid. 

Created by MullenLowe London, the film shows people going about their ordinary daily life in locations all over the U.K -- commuting, walking the dog, filling up their car or hanging out with friends-- but with the speech bubbles hanging empty above their heads. We're not sure what they signify at first, but eventually we learn that "thousands of people who suffered sexual abuse as children have never been heard." It then encourages victims to get in touch with the Truth Project with the line "it's time to be heard."

The ad, directed by Chris Palmer of Gorgeous, is running on TV and online. In addition, a large-scale activation is planned for February involving speech bubble balloons flying above London and Cardiff.

“Every single person who comes forward to speak at a Truth Project session is heard without judgement," says Dru Sharpling, who heads the Truth Project at the Inquiry. "These are difficult things to talk about, but as a society we have to be able to do so, or we will simply never break the silence. This campaign hopes to shift this conversation and in doing so, encourage more victims and survivors to share their experience at Truth Project where they will be listened to and heard. We need to understand the past to help protect children now and in the future.”

Credits

Date
Jan 16, 2019
Agency :
MullenLowe-London
Client :
The Truth Project

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Project Type