AMP'D Mobile : Try Not to Die

To encourage people to stay alive long enough to experience the sleek phones and unlimited entertainment possibilities of Amp'd Mobile's new broadband wireless service, agency Taxi created a set of fake banner ads to spread the word.

Published On
Dec 15, 2005

Editor's Pick

To encourage people to stay alive long enough to experience the sleek phones and unlimited entertainment possibilities of Amp'd Mobile's new broadband wireless service, agency Taxi created a set of fake banner ads to spread the word. As the interactive extension of the "Try Not To Die" print and TV campaign, the banners tempt web surfers with such ridiculous services as starvation diets and free sky-diving lessons with instructors-in-training. By clicking on the ads, users are treated to a few simple words of wisdom before being directed to the Amp'd Mobile website.

Credits

Date
Dec 15, 2005
Client:
AMP'D Mobile
Chief Creative Officer:
Paul Lavoie
Creative Director:
Dan Morales
Copywriter/Art Director:
Paul Caiozzo
Copywriter/Art Director:
Brandon Mugar
Account Manager:
Heather Doutt
Agency:
Taxi-Vancouver
Brand:
AMP'D Mobile

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Project Type