Ballantine's : tshirtOS T-shirt of the Future

Life would be so much better with a programmable tee.

Published On
Aug 26, 2012

Editor's Pick

Earlier this month, we featured Ballantine's tshirtOS, a programmable tee embedded with an ultra-thin LED screen that could pose some serious competition for your smart phone--it displays tweets and even takes pics and posts them to your Instagram feed. The idea was conceived out of wearable tech company CuteCircuit and agency Social Club, who debuted this new film, directed by Kim Gehrig, showing how fabulous and sci-fi life would be if this shirt actually went into mass production. The short plays out like a modern day Weird Science, featuring a geeky duo who get in on some serious nightlife adventures while showing off the tee's potential--yes, karaoke makes an appearance--before they get caught in an unsavory situation.

TshirtOS, for now, is just a prototype, but if enough fans show their support for it on the tshirtOS Facebook page, Ballantine's will look into making the product available for real.


Aug 27, 2012
Agency :
Work Club
Brand :
Client :
Director :
Kim Gehrig
Production Company :
Somesuch & Co
Creative Director :
Ben Mooge
Creative Director :
Andy Sandoz
Creative :
Joe Corcoran
Creative :
Julie Barnes
Agency Producer :
Tom Gardner
Strategist :
Niccolo Rigo
Production Company Producer :
Lee Goombridge
Design :
Sound Design :
Anthony Moore
Sound Design :
Factory Studios
Music :
Post Production :
MPC London
Client :
Rohan Nayee

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