Tulipan : Customizable Condoms

What would your condom say?

Published On
Jun 30, 2011

Editor's Pick

Young people may have heard enough of "Wear a Condom," but the most effective protection against HIV -- and the source of revenue for condom-maker Tulipan -- is still a condom.

To generate some conversation about the prophylactic, Y&R New York launched a campaign where users could go online to type out a message that could then be printed onto real, FDA-approved condoms.

Messages -- which included "Vote for Pedro" and "I'm in a band" were also gathered online and shared on Facebook. Fans could vote for their favorites -- and 500 of the best ones were printed onto Tulipan condoms and given away.

Credits

Date
Jun 30, 2011
Brand:
Tulipan
Client:
Tulipan
Agency:
Young & Rubicam-New York
Executive Creative Director:
Guillermo Vega
Executive Creative Director:
Icaro Doria
Art Director:
Roy Torres
Copywriter:
Anthony Falvo
Senior Content Producer:
Nik Traxler
Illustrator:
Revenge is Sweet
Developer:
InTacto
General Account Director:
Samantha DiGennaro
Client Director:
Ariadna Travini
Art Director:
Damian Lettiero
CSS Specialist:
Diego Diaz
Development Director:
Fabian Mesaglio
Senior PHP Developer:
Yegor Totiv
Action Script Coordinator:
Gabriel Barzola
AS3 Developer:
Giovanny Valdes

Need a credit fix? Contact the Creativity Editors

Project Type