Saab : Turbo Gene Test

Lowe Brindfors and Stockholm web production firm Acne Digital are helping Saab determine your driving personality without the use of a standard multiple-choice test. Instead, the "Turbo Gene" site asks visitors to an

Published On
Sep 08, 2008

Editor's Pick

Lowe Brindfors and Stockholm web production firm Acne Digital are helping Saab determine your driving personality without the use of a standard multiple-choice test.

Instead, the "Turbo Gene" site asks visitors to answer a handful of visually-based questions that delve into pop culture, fashion sense and more. The first question, for example, asks you to click and choose who you have the most in common with based on several sculptures of iconic faces including John Lennon and Leonardo da Vinci. Subsequently, you must answer which type of glove fits you best, what kind of magazine you would start given the chance, what driving conditions you usually face and the animal that best describes your preferred engine.

After all the questions are answered, your driving profile is provided in visual and textual form followed by the Saab make and model that would best fit you.

Credits

Date
Sep 08, 2008
Client:
Saab
Agency:
Lowe Brindfors
Web Production:
Acne Digital
Brand:
Saab

Need a credit fix? Contact the Creativity Editors

Industry
Project Type