TurboTax says If you can catch spiders or have a baby, you can do your taxes

New campaign from Wieden & Kennedy says 'all people are tax people'

Published On
Jan 06, 2020

Editor's Pick

A new campaign from TurboTax aims to drive home the idea that  “all people are tax people.”

The effort from Wieden & Kennedy debuted on New Year's and will also run on the Super Bowl. It aims to instill confidence in people doing their taxes themselves.

It reminds people they accomplish amazing things every day like having a baby, growing a mustache and trapping monsters. If they can do those things, they can surely do their own taxes (with some help from TurboTax, of course).

The first commercial in the new campaign ran during the Rose Bowl and Sugar Bowl on Jan. 1. TurboTax will run a new spot during Super Bowl LIV.  

This is TurboTax’s seventh consecutive Super Bowl commercial. The Big Game has been a natural fit for the company since it takes place just as tax season gets underway. In 2019, it ran an ad promoting TurboTax Live, which featured “Robochild,” a robot-child that wanted to grow up to be a TurboTax CPA, but he learns that he cannot do the job since TurboTax CPAs are humans with real emotions.

 

 
 
 
 

Credits

Date
Jan 06, 2020
Client:
TurboTax
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Jason Bagley
Executive Creative Director:
Eric Baldwin
Creative Director:
Patty Orlando
Creative Director:
Kevin Jones
Art Director:
Pierre Jouffray
Copywriter:
Becca Wadlinger
Director of Production:
Matt Hunnicutt
Director of Film/Director or Art:
Ben Grylewicz
Agency Producer:
Chris Capretto
Strategic Planning:
Angela Jones
Strategic Planning:
Christian Clay
Director of Film/Director or Art:
Ben Grylewicz
Agency Producer:
Jennifer Fiske
Special Thanks:
Emily Knight
Strategic Planning:
Angela Jones
Strategic Planning:
Chirstian Clay
Media/Comms Planning:
Kim Sizemore
Media/Comms Planning:
Paul Graham
Account Team:
Tobey Bennett
Account Team:
Madeline Parker
Account Team:
Lindsay Varquez
Business Affairs:
Laura Caldwell
Broadcast Traffic:
Jesus Garcia
Production Company:
Imperial Woodpecker
Director:
Sam Brown
Managing Partner:
Doug Halbert
Managing Director:
Stacy Wall
Executive Producer:
Charlie Cocuzza
Staff Producer:
Amanda Clarkin
Media Coordinator:
Carrie Myers
Creative Director:
Cori Futrovsky
Flame Assistant:
Chris Badger Knight
Executive Creative Director:
Annie Rosick
VFX Executive Producer:
Anastasia Von Rahl
Music/Sound/Mix Company:
Eleven
Mixer and Sound Design:
Jeff Payne
Assistant Sound Mixer:
Andrew Smith
Executive Producer:
Melissa Elston

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Project Type