Life Is Hard, but Your Taxes Don't Have to Be, Says Turbotax's Brand Campaign

Wieden & Kennedy Debuts 2015 Brand Campaign

Published On
Jan 06, 2015

Editor's Pick

Wieden & Kennedy Portland brings more humor to Turbotax in this brand campaign for 2015. Previously, the agency depicted tax time in a positive light, as a way to look back on your accomplishments over the year.

Now, it's helping to convey the message that although life comes with its struggles, doing your taxes doesn't have to be one of them, with the help of Turbotax. This spot directed by Biscuit Filmworks' Noam Murro debuted during the Rose Bowl and depicts a series of mishaps that occur during one Mardi Gras celebration. The brand will also return to the Super Bowl with another big game ad.

Credits

Date
Jan 06, 2015
Agency:
Wieden & Kennedy-Portland
Creative Director:
Dan Kroeger
Creative Director:
Max Stinson
Copywriter:
Darcie Burrell
Copywriter:
Brooke Barker
Art Director:
Chris Taylor
Producer:
Endy Hedman
Producer Assistant:
Julie Gursha
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Head of Production:
Ben Grylewicz
Strategic Planning:
Amber Higgins
Strategic Planning:
Nathan Goldberg
Project Management:
Liza Robbins
Production Company:
Biscuit
Director:
Noam Murro
Executive Producer:
Colleen O'Donnell
Line Producer:
Jay Veal
Director, Photography:
Simon Duggan
Editorial Company:
Rock Paper Scissors
Editor:
Stewart Reeves
Post Producer:
Leah Carnahan
Post Executive Producer:
Dave Sellars
Visual Effects Company:
The Mill
2D Lead:
John Shirley
3D Lead Artist:
Robert Sethi
Visual Effects Producer:
Chris Harlowe
Visual Effects Coordinator:
Karina Ford
Flame Artist:
Brad Scott
Flame Artist:
Trent Shumway
Nuke:
Becky Porter
Nuke:
Anthony Petitti
Nuke:
Mike Simons
CG Producer:
Steven Olson
CG Producer:
Mike DiNocco
CG Producer:
Carl Harders
CG Producer:
Nathaniel Morgan
CG Producer:
Danny Yoon
CG Producer:
Matt Neopolitan
CG Producer:
Margaux Huneau
CG Producer:
Anthony Northman
CG Producer:
Alberto Lara
DMP:
Jiyoung Lee
Sound Company:
Barking Owl
Producer:
Kelly Bayett
Sound Designer:
Michael Anastasi
Producer:
Kelly Bayett
Mix Company:
Lime Studios
Mixer:
Loren Silber
Mixer:
Zach Fisher
Brand:
TurboTax
Client:
TurboTax

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Project Type