Turkish Airlines has demonstrated some global incredible marketing prowess lately, from getting sports stars Kobe Bryant and Lionel Messi to appear in its spots, to an interesting "Invest on Board" program that let business travelers view startup pitches while flying.
But over in Turkey, it has taken a more emotional route, as seen in this beautifully shot spot via Lowe Istanbul, that really brings the airline back to its roots. The spot features four kids -- who aren't actors -- from what appears to be a smally, dusty village in Turkey that will probably never get an airline that flies into it.
The kids constantly watch planes flying overhead, and hope that one day these magical metal beings will land on their own doorsteps. Then, they decide to take matters into their own hands.
What makes it truly powerful is the end tag, which brings home the idea of an airline that is owned by the state, and belongs to the people of that country -- a harkening back, if you will, to the days of yore, when national airlines were the symbol of the pride of a country.