Messi & Bryant Star In Battle Of The Selfies For Turkish Airlines

Sport Stars Face Off In Exotic Locations Served By The Carrier in CP+B's First Work

Published On
Dec 04, 2013

Editor's Pick

Lionel Messi and Kobe Bryant first faced off for Turkish Airlines last Christmas in a cute viral ad that saw the superstars compete to sign a little boy's autograph. This year, they're competing in the true spirit of 2013 -- with "selfies". The sports stars snap themselves in several exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro -- all of which are destinations Turkish Airlines flies to -- before Messi finally gets photobombed by Bryant in Istanbul.

It's not only the stars who've gone global - whereas last year's ad was by local agency Alametifarika, the new work is by Crispin Porter & Bogusky The spot breaks on TV in the U.S on December 9th, as well as in over 20 countries and in more than 15 languages.

Credits

Date
Dec 04, 2013
Agency:
Crispin Porter & Bogusky
Brand:
Turkish Airlines
Client:
Turkish Airlines
Worldwide Chief Creative Officer:
Rob Reilly
Executive Creative Director:
Sue Anderson
Creative Director:
Hoj Jomehri
Associate Creative Director:
Andy Grant
Senior Copywriter:
Ryan Montanti
Vice President, Executive Integrated Producer:
Sloan Schroeder
Executive Art Producer:
Rebecca O'Neill
Production Company:
HSI
Director:
Joseph Kahn
Head of Production:
Doran Kauper
Executive Producer:
Kim Dellara
Producer:
Richard Weager
Photographer:
Michael Muller
Editorial:
Hank Corwin of Lost Planet

Need a credit fix? Contact the Creativity Editors

Project Type